British Columbia Innovation Council

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  • BC's digital media and wireless sector is comprised of over 1,300 companies generating revenues in excess of $3 billion per year. Read more

Sitemasher Corporation

This case introduces Sitemasher at a time when the company is just preparing for its available-for-purchase (AFP) launch, which was expected in early October 2008. The case identifies the elements of website creation, management and optimization that Sitemasher aims to make much simpler and thereby cheaper for business owners.

Sitemasher is the first company to attempt such an integrated approach. A key component of the case is the discussion of the developer marketplace, and software as a service (SaaS) offering choices made by Sitemasher. The appendix includes descriptions of the components of website design, management and optimization, and identifies the current key players in each.

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