British Columbia Innovation Council

Did You Know

  • BC's digital media and wireless sector is comprised of over 1,300 companies generating revenues in excess of $3 billion per year. Read more

Flying West to Get to the East: Service Innovation at YVR

Michael Taylor is the newly appointed marketing manager at the Vancouver Airport Authority. Confronting a declining, but also increasingly competitive, air travel market, he has been given the responsibility of maintaining or increasing YVR's revenue during a global recession.

As ticket prices adjust both to decreased demand as well as fluctuating fuel prices, Taylor needs to draw on the airport authority's innovative history and culture to propose new ways to attract and retain passengers.

Downloads: Business Case Study (PDF) | This e-mail address is being protected from spambots. You need JavaScript enabled to view it | YVR website