British Columbia Innovation Council

Did You Know

James Sherrett

James Sherrett

Founder and CEO, AdHack
Graduate, Bootup Labs accelerator

James Sherrett has been working on the web for over a decade. He founded AdHack to make better advertising. Ads that imitate the way we talk to each other. Ads that don't have to seek permission to get made. Ads that emerge from a community of creative people working together.

In former lives he played hockey, guided fishermen, wrote a novel entitled Up in Ontario and helped grow e-commerce revenues from $2-million to $40-million for North America's largest resort operator, Intrawest.