British Columbia Innovation Council

Did You Know

  • In 2009, there were 38 green technology companies from BC listed on the Toronto Stock Exchange (TSX) with a combined market capitalization worth $1,128 million. Read more

Sales & Marketing

Sales and marketing is a vital part of the business process needed to promote and sell your product. An effective marketing strategy and plan will drive the efforts of both sales and marketing, both of which are needed to increase revenues.

The marketing process is essential for selling your product or service and includes:

  1. Determining what product, service or idea customers want
  2. Developing a product that meets your customers' needs (target market)
  3. Promoting the product - advertising, public relations, brand marketing, viral marketing, social media, etc.
  4. Selling the product or service

The goal of sales is to have a customer buy your product. The sales process involves interacting with a customer or prospect on a personal level through one-on-one meetings, cold calls and networking.

Why is it important?

It is important to effectively promote your product or service to your target market in order to enhance sales. An effective marketing plan gets your message out to consumers by focusing on product benefits and attributes and sets out the strategies to best reach target audience groups.

A strong sales team will convey the intended message associated with your company's product or service and build trusting relationships with clients. Overall, a well defined strategic marketing and sales plan will help reach target sales goals, adding to the overall success of your startup.

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